Google Introduces AI‑Powered Shopping Tools
Google has unveiled a suite of new features aimed at revolutionizing its shopping experience within Search and Shopping Graph. These enhancements include:
Custom Price Tracking: Users can now set alerts for price drops on desired products, with follow-up notifications when thresholds are met.
AI Virtual Try‑On Tools: Leveraging augmented reality, users can preview how outfits might look when worn, and visualize home décor items in their living space using generated mockups.
Business Standard
Visual Outfit & Home Inspiration: By analyzing user-uploaded photos or style preferences, Google recommends outfit combinations or décor suggestions that match individual tastes through AI-driven recommendations.
Business Standard
These features are part of Google’s broader strategy to enhance AI personalization in everyday browsing and shopping. According to Sweta Kumari of Business Standard, the updates target both convenience and engagement, offering a more intuitive way for consumers to interact with products online.
Business Standard
The impact is clear: retail customers can now take virtual “test drives” of goods, while Google likely gains deeper insight into shopping behavior—potentially boosting conversion rates for sellers. As e-commerce evolves, Google positions itself as a competitor not just in search but in integrated AI-driven shopping ecosystems. The company aims to roll these updates into its Shopping Graph infrastructure, enhancing discoverability and personalization at scale.
